Child labour, miserable wages and chemically polluted sewage are just a few examples of it’s effects on our environment.
Almost everyone has heard about the problems that arise because of our insatiable lust on more and more, new and preferably cheap, clothes.
Unfortunately just knowing about it doesn’t change anything. EVERYONE of us influences the way textiles are produced with his or hers buying behavior.
Fair trade fashion – as the name obviously states – is one way to work towards a fairer textile industry, but as it is quite expensive not everyone can afford it.
To bring “Second Hand Clothes” as a cheaper alternative closer to as many people as possible, we are trying to make old, used clothes “wearable” again with the help of i.e. silkscreen printing among other methods.
This so called “Upcycling” might not be the perfect solution against the unfair labor conditions in the world, as we are not directly approaching the textile industry, but we think it is still better to use all the clothes that we already have, instead of producing more and more stuff under the known conditions.
We are Elle and Felix, both friends of sustainability, nature and board sport, and would like to creatively act out all of these topics on our streetwear for you.
So, enjoy but think twice!
The very first motif that helped rioots to break through is Thomas Godau's Dreadhead. Rioots wants to be as chilled as that (Thomas and the Dreadhead): Not a profit-oriented company, but friends who print shirts and in that way address an important topic.
After that: the Peace- and Flowerpower logo, for which Elle is responsible. It kind of only exists because we wanted to put our brand's name as bold as possible on the front of our shirts, like almost all brands have it. You can also find it on all our shirts as a tiny neckprint.
Ashley Lamm sat down for us to draw the Flowerheart. Because we don't really agree with our how to interpret, we'd better leave that open to you.
Our basic bitch print as well as the revised Dreadhead version are by Eric Landsiedler. It's just supernice, because superbasic and clean.
The latest print shows the front of our imaginary rioots store. Well visited, because first class secondhand. In contrast to this, the corresponding back side: a neglected sweatshop. Because fastfashion is not our future. The artist of this very expressive design is Helene Kamfjord, a study friend of Elle.